LEFA Print’s Christmas Card Design
LEFA Print’s Christmas Card Design.
“Each year LEFA Print produces and sends out Its own Christmas greetings card to it’s friends and cherished clients. The card is designed and produced by LEFA itself, which allows us to display the quality of our print and personal design abilities, whilst spreading a little Christmas cheer and well wishes to those we meet and work with throughout the year.
This years card concentrated on using a Vector Illustrative design created within Adobe Illustrator. Vector based artwork is a great way to display sharp, contrasting colours together within a design piece to produce a crisp vibrant outcome. Creating a design with solid blocks of intertwining colours and shapes gives a striking effect. Areas containing subtle colour contrasts, although in flat vector based work, is a great way to give the illusion of depth and tone within an illustration as well as allowing the more extreme colours to stand out in contrast.
At LEFA our job is to produce and maintain quality print work, the produced illustration was created to allow us to showcase our print team’s abilities, flair and skill. The mix of design, colour and attention to detail embodies what we here at LEFA strive to maintain.”
Alex Stow, LEFA Print Designer