Variable Data Mailing and Fulfilment
Variable Data Mailing combines databases with digital print production. Allowing you to address customers, employees or prospects directly without having to write individual letters. Encompassing everything from simple direct mail marketing to time-sensitive, confidential correspondence LEFA Print have experience across a wide range of mailings from the finance sector to companies sending Christmas cards.
The workflow is beautifully simple, our design team will develop a data-ready template, you provide your data via our sFTP, we merge the two directly into our digital print workflow for production. With automated insertion and a variety of envelope or packaging options available you’ll never need to worry about dry-tongue syndrome from licking endless envelopes.
Big mailing project?
We can manage, produce and send, saving you the hassle.
Our VDP Workflow
Our design team will work closely with you to produce a data-ready template within your brand guidelines – this can be based on existing correspondence or you can opt for a completely new design.
In most cases we provide a datasheet template based on the design we have constructed together. All you need to do is pull the information from your database and transfer it to us securely over our sFTP.
We’ll merge your data records into the template and drop the finished files into our digital print workflow. These will be printed in the most economical way possible and trimmed to size.
Depending on the type of product we will insert them into the relevant envelopes or packaging and organise the dispatch to meet your delivery deadlines using our postmarks or courier discounts.
Automation is best
Our production workflow and mailing equipment means from the point we receive your data the majority of the process is completely automated. From printing to the final product being ready to send there is minimal manual input, and with our Royal Mail and courier savings the cost of a mailing can be surprisingly low.
From simple letters of correspondence to marketing materials to packages – we’ll manage the production and output of your products. Using Variable Data adds a personalised touch, whether addressing a prospect or writing to someone directly. We’re registered with the Data People, and transfer and store data securely.