Variable Data Mailing and Fulfilment
Variable Data Mailing combines databases with digital print production. Allowing you to address customers, employees or prospects directly without having to write individual letters, it encompasses everything from simple direct mail marketing to time-sensitive confidential correspondence. LEFA Print has experience across a wide range of mailing solutions – from the finance sector to companies sending Christmas cards.
The process is beautifully simple: our design team will develop a data-ready template, you will provide your data via our sFTP and then we merge the two directly into our digital print workflow for production. With automated insertion and a variety of envelope or packaging options, you’ll never need to worry about dry-tongue syndrome from licking endless envelopes again.
Big mailing project?
We can manage, produce and send, saving you the hassle.
Our VDP Workflow
Our design team will work closely with you to produce a data-ready template within your brand guidelines – this can be based on existing correspondence or you can opt for a completely new design.
In most cases, we provide a datasheet template based on the design we have constructed together. You will just need to pull the information from your database and transfer it to us securely over our sFTP.
We’ll merge your data records into the template and drop the finished files into our digital print workflow. These will be printed in the most economical way possible and trimmed to size.
Depending on the product, we will insert your mailing materials into the relevant envelopes or packaging and organise the dispatch to meet your delivery deadlines using our postmarks or courier discounts.
Automation is best
Our production workflow and mailing equipment means the majority of the process is completely automated. From the printing stages to the final ready-to-send product, minimal manual input is required and our Royal Mail and courier savings mean the cost of mailing can be surprisingly low.
From simple letters of correspondence, to marketing materials and packages, we’ll manage the production and output of your mailing requirements. Whether addressing a prospect or writing to someone directly, Variable Data adds the personal touch. We’re registered with the Data People and transfer and store all data securely.